Head of Brands
Remi Ancelin
Open to Opportunities

iGaming Marketing Leader

20+ years dedicated to online poker & casino growth across regulated markets (UKGC, SKGC, MGA, Curaçao), driving acquisition, retention and CRM strategies across Europe, LATAM, Canada and APAC.

Status
Available
Experience
20+ Years
Career Path
OperationsMarketingCRM LeadHead of Brands

Remi Ancelin

Growth leader with a rare mix of marketing, operations, player lifecycle expertise and product-minded execution.

Email
rem.ancelin@gmail.com
Phone
+33 6 99 77 64 79
LinkedIn
linkedin.com/in/remiancelin
Location
Mauritius / Switzerland (Geneva)
LinkedIn QR Code
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Experience

7 Positions
CurrentLIVE
Synrg360
Head of Brands Marketing
Online Casino | Player Lifecycle | Multi-Market
2024 - Present|Mauritius
CASINOCRMVIPGROWTH
Built & scaled online casino ops from ground up
Structured Marketing, CRM, Retention & VIP depts
+20% player retention | +12% ARPU uplift
Lifecycle marketing & CRM automation (Optimove)
iGamingGROWTH
TLF Entertainment
Marketing Manager
Online Casino | Acquisition & Retention | CRM
2021 - 2024|Lisboa, Portugal
CASINOCRMB2C
Online casino acquisition & retention strategy
Gamified promos (missions, tournaments, bonuses)
Player lifecycle & CRM-driven campaigns
Cross-functional with Product, Ops & Revenue
CasinoB2B
Silver Star Entertainment
Brand Marketing Manager
Brand Launch | Go-to-Market | B2B Gaming
2020 - 2021|Riga, Latvia
CASINOB2BGROWTH
Online casino brand launches & GTM strategy
Marketing team build-up & structuring
B2C player acquisition & B2B partnerships
Casino marketing tools & back-office deployment
E-commerceDIGITAL
Vinovalie
Digital Project Manager
E-commerce | Digital Strategy | Events
Sept 2019 - Jul 2020|Fronton, France
DIGITALB2C
Built e-commerce platform from scratch
SEA & SEO digital strategy
Event marketing (La Nuit Rose, Rio Loco)
Online reputation management
OperationsMGMT
McDonald's
Director of Operations
Multi-Site Ops | P&L | Team Leadership
2002 - 2019|Toulouse, France
OPSMGMT
Managed multiple restaurants
80+ employees leadership
P&L responsibility
Operational excellence
PokerGAMING
Betclic / Everest / Poker.fr
Community & Acquisition
Online Poker | Player Acquisition | Community
2009 - 2016|Hybrid
POKERB2CGROWTH
Poker community growth & engagement
Player acquisition campaigns
Live event activation & sponsorships
Content strategy & SEO
MediaCONTENT
PokerNews / CardPlayer / Winamax
Poker Media & Content
Poker Media | Tournament Coverage | SEO
2006 - 2010|Hybrid
POKERCONTENT
Tournament coverage & live reporting
Poker journalism & editorial
Community engagement & growth
SEO content strategy

Leadership & Management

Team Leadership
80+ employees managed
Department Building
Built teams from scratch
Cross-functional Collaboration
Product, Tech, CRM
Strategic Planning
Budget & roadmap ownership
Stakeholder Management
C-level reporting
P&L Responsibility
Multi-million budgets
Strategic Portfolio

Featured Campaigns

A curated portfolio of high-impact iGaming campaigns highlighting expertise in VIP strategy, gamified player engagement, cross-vertical casino and poker activations, and full lifecycle marketing architecture.

VIP StrategyFeatured Project

Global VIP Loyalty Ecosystem

Designed and implemented a multi-tier VIP loyalty ecosystem combining cashback, exclusive tournaments and personalized CRM journeys tailored to high-value players.

Key Features
Multi-level VIP tiers
Cashback and loss-back incentives
Exclusive tournaments and private events
Personalized CRM communication flows
Impact
+12% ARPU Growth across high-value segments
+20% Player Retention improvement
Strong engagement across European and Canadian markets
Gamification

Gamified Mystery Rewards System

Developed a gamified promotion framework designed to increase player engagement through surprise rewards and progressive mission-based mechanics.

Daily and weekly missions
Mystery boxes and random reward drops
Progressive reward tiers
Impact
+22% increase in deposit activity
+18% CTR on promotional campaigns
Cross-Vertical Event

Casino & Poker Seasonal Festival

Designed and executed large-scale seasonal gaming festivals combining both casino and poker ecosystems to maximize cross-product engagement.

Multi-week casino and poker tournaments
Leaderboard competitions
Poker satellites and qualifiers
Impact
+15% CRM Revenue during event periods
Higher participation across casino and poker verticals
Lifecycle CRM

Player Lifecycle Marketing Architecture

Designed and implemented a full lifecycle marketing framework covering the entire player journey from acquisition to VIP retention.

Onboarding and activation journeys
Engagement and retention campaigns
Churn prevention and reactivation flows
Impact
+30% Email Open Rate improvement
+20% Player Retention

Education & Certifications

Optimove Certification
CRM & Marketing Automation — 2025
Léonard de Vinci School of Management/Marketing
Bachelor — Digital Marketing & Data Analytics — Paris, 2020
Webdesign Certification
AP Formation — 2020
University of Toulouse 1 Capitole
Two-Year Law Degree (DEUG) — 2000
Beyond Work

Passions & Interests

When I am not driving growth and building marketing strategies, you will find me exploring these passions that keep me inspired and balanced.

Poker
Strategy & Competition
Gastronomy
Wine & Fine Dining
Travel
Discovering Cultures
Hiking
Mountain Adventures